I'm Kate Yu

Marketer

With more than 10 years experiences in marketing field, I’ve involved in various marketing projects, included media buying、ad serving、membership marketing、cross-industry alliance and website planning. I’ve been digging into digital marketing particularly.

Get to Know Me

I joined Ggogo travel agent  at 2009. The first three years I was responsible for SEM. I was promoted to marketing manager at 2012 and started to took the lead of websites revision projects and cross-industry alliance projects.
After full-time mother occupation for one year, I’m back to job market as a digital marketing manager at Free Time Gear, I took the lead of several major projects included E-Commerce Website Revision and Google Tag Manager implementation project.Below are some projects I’d been in charged

Social Marketing Projects

建立旅行社粉絲專頁,透過粉絲專頁活動及內容策略規劃,有效提升粉絲互動,達到10萬粉絲。

Facebook 廣告投放,在受眾優化、再行銷的精準投放策略下,導入精準流量,有效提升網站流量及業績。

戶外用品品牌,為了提升會員回購率,以及客單價,並提升新會員數,重新設計會員忠誠度方案。

透過聯合廣告、資源互換以及聯合活動的方式,提升品牌知名度與業績。

Video Marketing Projects

影片行銷

鑽戒廣告影片

咖啡機廣告影片

Skills

Advertising

Facebook AD
Keywords AD

Social Marketing

Facebook
LINE 行銷

Website

網站企劃
Axure
SEO
WordPress 架站

Data Analytics

Google Analytics
Google Tag Manager

Off-Line Marketing

異業合作
會員行銷

Video Marketing

影片腳本撰寫
Premiere

Education

Feng Chia University

  • 1999.09-2007.02

International Trade, Bachelor Degree

National Taiwan University Of Science and Technology

  • 2003.09-2005.07

Business Administration, Master Degree

Career Path

Free Time Gears

  • 2019.01-2019.08

Digital Marketing Manager

  • E-commerce website revision
  • Google Tag Manager installment
  • Cross-industry alliance projects
  • Internet AD
  • Member Royalty Program redesign

Ggogo Travel Agent

  • 2009.03-2017.11

Marketing Manager

  • Search Engine Marketing
  • Website Revision Projects
  • Social Media Marketing
  • In charge digital AD serving and budget
  • Cross-industry alliance projects

Xin Xin Travel Agent

  • 2006.09-2008.09

Website Planning 

  • SEO
  • Websites planning
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