I'm Kate Yu

Marketer

With more than 10 years experiences in marketing field, I’ve involved in various marketing projects, included media buying、ad serving、product launch campaign、membership marketing、cross-industry alliance and digital marketing. I’ve been digging into digital marketing particularly.

Get to Know Me

I joined Ggogo travel agent  at 2009. The first three years I was responsible for SEM. I was promoted to marketing manager at 2012 and started to took the lead of websites revision projects and cross-industry alliance projects.
After full-time mother occupation for one year, I’m back to job market as a digital marketing manager at Free Time Gear, I took the lead of several major projects included E-Commerce Website Revision and Google Tag Manager implementation project.
I joined Dante Coffee as brand assistant manager at 2020. I enrolled in new product launch campaign, included promotional activitiesshop print advertisement and news release. I also planned line O2O campaign to increase customers. Below are some projects I’d been in charged.

Social Marketing Projects

社群行銷

New Product Launch Campaign

新品上市專案

五月推出的新品-玻尿酸冰咖啡,是台灣首創結合咖啡與玻尿酸的全新飲品!香醇的咖啡、水嫩的肌膚,玻尿酸咖啡讓您一次擁有!

戶外用品品牌,為了提升會員回購率,以及客單價,並提升新會員數,重新設計會員忠誠度方案。

透過聯合廣告、資源互換以及聯合活動的方式,提升品牌知名度與業績。

Video Marketing Projects

影片行銷

鑽戒廣告影片

咖啡機廣告影片

Skills

Off-Line Marketing

新品上市企劃
店頭廣告行銷
異業合作
會員行銷

Social Marketing

Facebook
LINE 行銷

Website

網站企劃
SEO
WordPress 架站

Advertising

Facebook AD
Keywords AD

Data Analytics

Google Analytics
Google Tag Manager

Video Marketing

影片腳本撰寫
影片剪輯

Education

Feng Chia University

  • 1999.09-2007.02

International Trade, Bachelor Degree

National Taiwan University Of Science and Technology

  • 2003.09-2005.07

Business Administration, Master Degree

Career Path

Dante Coffee

  • 2020.02-2020.05

Assistant Brand Manager

Free Time Gears

  • 2019.01-2019.08

Digital Marketing Manager

  • E-commerce website revision
  • Google Tag Manager installment
  • Cross-industry alliance projects
  • Internet AD
  • Member Royalty Program redesign

Ggogo Travel Agent

  • 2009.03-2017.11

Marketing Manager

  • Search Engine Marketing
  • Website Revision Projects
  • Social Media Marketing
  • In charge digital AD serving and budget
  • Cross-industry alliance projects

Xin Xin Travel Agent

  • 2006.09-2008.09

Website Planning 

  • SEO
  • Websites planning
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